Business Brief: Comcast introduces new lineup

Comcast is introducing a digital network enhancement on Martha’s Vineyard that will bring additional benefits to all Comcast customers such as faster Internet speeds and more programming options, including those who, for the first time, will receive digital-quality channels, On Demand, digital music channels and other features at no additional cost, according to a press release.

To make this digital network enhancement possible, Comcast will begin a phased approach to deliver all of its analog channels, including the broadcast channels that are offered through Comcast’s cable service, in a digital format on Martha’s Vineyard, requiring customers to have a digital cable box or other piece of digital equipment, such as a digital adapter or CableCard, to watch, spokesman Marc Goodman said.

To quote the press release: “The company already delivers a fully digital signal to the vast majority of our customer base on the island, and we are now taking steps to provide the benefits of digital to customers who have not yet upgraded.”

To make it convenient for customers to benefit from this enhancement, Comcast will provide customers with the equipment needed to receive these benefits for up to three televisions at no additional cost.

Customers who currently subscribe to Comcast’s Basic or Standard analog service (receive an analog signal directly to the TV set without a set-top box from Comcast) will need to use a simple self-install kit to hook up a new device on their own (a very easy, no-cost process). Kits can be picked up at Comcast’s local service center in the Airport Business Park or can be ordered by calling 1-877-634-4434 or visiting www.comcast.com/digitalnow.