Business Brief: Edgartown National Bank ad campaign has an April fool’s twist

Business Brief: Edgartown National Bank ad campaign has an April fool’s twist

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The Edgartown National Bank took advantage of April fool’s day to launch an ad campaign designed to attract the attention of print and online readers.

On first glance, the ad appears to announce a new Island fast-food hamburger stand, evoking thoughts of McDonalds. But the copy soon makes it clear that is not the case. It is only designed to attract attention.

“If you are managing or starting a real Island business, come talk to a real Island bank,” reads the ad copy that goes on to promote “Island business Thursdays,” an opportunity each week for business people to discuss their needs with the bank’s team of business specialists.

For more information, call 508-627-1100 or go to yourislandbank.com.