Business brief: Vineyard Prep is latest addition to Island fashion


A new Martha’s Vineyard inspired clothing brand has hit the market this summer. “Vineyard Prep” is an apparel collection of cool and comfortable tee-shirts and hoodies designed to embody a vintage and preppy style without pretention, according to a press release. “It is a youthful brand offering bright, beachy and summery pieces that capture the warmth, radiance and recreation of a Vineyard summer.”

Vineyard Prep is owned and operated by brothers and longtime Island visitors Todd, Erik, and Ryan Hanna.

Initially, sales will be driven through Vineyard Prep’s online store. The Hanna Brothers are also planning several so-called “pop up stores” on the Island throughout the summer.

For more information and to see Vineyard Prep’s collection of Martha’s Vineyard inspired clothing, visit