Business Brief: Business Brief: Vineyard Gazette circulation slides

Business Brief: Business Brief: Vineyard Gazette circulation slides

The Vineyard Gazette’s total average print circulation dipped slightly over the past 12 months for the second year in a row, the newspaper reported last week. Circulation dropped across the board in newsstand sales and in on-Island and off-Island subscriptions.

The Gazette’s average weekpaid on-Island circulation, including subscriptions (1,842) and newsstand sales (2,891), was 4,733 copies over the past 12 months, a decrease of 211 copies compared to 2012.

Off-Island subscriptions totalled 3,371, compared with 3,486 in 2012.

Total distribution, including newsstand sales and subscriptions was 8,311, compared with 8,577 in 2012 and 8,650 in 2011.

The numbers were reported last week in the Edgartown weekly’s U.S. Postal Service Statement of Ownership, Management and Circulation, published annually in October, a requirement of publications mailed at second-class postal rates.

The Vineyard Gazette’s owner is Jerome Kohlberg of Mt. Kisco, New York. A longtime seasonal Island resident, Mr. Kohlberg is a financier widely acknowledged as a leveraged buyout pioneer, first with Bear Stearns and later Kohlberg, Kravis, Roberts.

Mr. Kohlberg founded his own investment firm, Kohlberg & Company, now run by his son, with headquarters in Mt. Kisco.

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