Since its creation, the “Ice Bucket Challenge,” has been raising both money and awareness for amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease, and generating videos across the social media spectrum.
People make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same within 24 hours or donate $100 to ALS, People have shared more than 1.2 million videos on Facebook between June 1 and Aug. 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29, according to those sites, the New York Times reported in a story on the fundraising phenomenon, which has now reached the Vineyard.
Brian Athearn of West Tisbury told The Times, “I saw someone use a bobcat and I set out to do something a little bigger than that.” He enlisted Tom Rancich of Vineyard Haven to help out with a front end loader.
In the video, Brian is tied to a chair. Following a deluge of ice and water, he said, “Untie me now.” He expects to raise more than $600 for his shivers.