Vineyard Vines signs five-year contract extension with Churchill Downs

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Vineyard Vines, a brand best known for its smiling pink whale logo, announced that it has inked a five-year contract extension with Churchill Downs as the Official Style of the Kentucky Derby through 2021. According to a press release, Vineyard Vines, an official partner since 2011, has become synonymous with the Kentucky Derby experience, with fans throughout the country celebrating the Derby dressed in Vineyard Vines.

“The Kentucky Derby is such an iconic sporting institution,” said Shep Murray, Vineyard Vines CEO and co-founder. “We couldn’t be more excited to be part of an event that combines fashion, fun, and sport. The Kentucky Derby is truly an Every Day Should Feel This Good experience!”