The Martha's Vineyard Times Media Kit

Weekly Print Paper

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Weekly Print Paper

The MV Times puts your advertising message in front of more 
Martha’s Vineyard readers than any other publication.

The Martha’s Vineyard Times is a 32-year-old, independent weekly newspaper serving the Island of Martha’s Vineyard, delivered to every postal customer on the Island, most hotels and inns, and sold at newsstands and select retail outlets across the Vineyard and in Woods Hole. With flexible color offerings, section cover positioning, and a special supplemental publications, advertisers have a wide range of options to reach our unique Vineyard audience.

On the web, mvtimes.com is the Island’s leading source for daily breaking news , top stories, and upcoming events — annually receiving +3M visits, +1M users, +8.4M page viewers. mvtimes.com is the most comprehensive website for daily news and event information, Martha’s Vineyard’s major conduit for residents, seasonal visitors and newcomers.

As advertising costs and choices continue to increase, The Times continues to provide advertisers with the most value for their dollars. No other publication or venue provides a more effective means of putting your message in front of Island visitors and seasonal and year-round residents.

Weekly Display Ad Rates

Classifieds

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Classifieds

Classifieds - The Vineyard's most utilized classified section, both in print and online. Those looking for real estate, employment, employees, child care, and everything in between use the MV Times classifieds to reach the maximum amount of people on the island. Lost and found ads are free, as well as Bargain Box ads, a popular section for individuals listing items under $100 (some restrictions apply).

Submit online for discounted rates and to see your ad appear right away!

Classified Rates
WORDS 1 WEEK 2 WEEKS 3 WEEKS 4 WEEKS 10 WEEKS YEAR
1 to 20 $23 $42 $52 $59 $115 $540
-You Submit Online! $21 $38 $47 $53 $104 $486
21 to 35 $29 $52 $66 $76 $146 $692
-You Submit Online! $26 $47 $59 $68 $131 $623
36 to 50 $38 $66 $82 $95 $182 $884
-You Submit Online! $32 $59 $74 $86 $164 $796
Over 50 Words $.68/word $.61 $.52 $.47 $.34 $.31
-You Submit Online! $.61 $.55 $.47 $.42 $.31 $.28

Display Advertising

One Module: $72 2-15 Modules: $62/Module

Auto, Boat, Truck, Motorcycle Special

-Private Parties Only- $75 for 8 weeks and add a photo for free. Up to 30 words. You provide the photo.

Free Lost and Found

Lost and found ads run for four weeks. There is a 20 word limit.

Free Bargain Box

Deadline - 3 pm on Monday
No charge for bargain box ads, but restrictions apply: Ads are limited to noncommercial customers (businesses may list free items); there is a maximum of 20 words; all items must be priced individually; no item can exceed $100; one ad per household; ads expire after two weeks. Listings for flowers, garden plants, firewood or manure must be free. No listings for animals.

Legals

$.55/word
You Submit Online! $.35/word


Add a photo $12/week
Add a border $5/week

NO REFUNDS - CONTRACT PRICES
STOP AD ANYTIME - CONTRACT RATE STILL APPLIES
(Example: Select 10 Weeks - pay for 10 weeks, cancel before 10 weeks - contract rate of 10 weeks applies)

Directories

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Directories

The MV Times Business and Health & Fitness Directory ads are an affordable advertising choice for those who want their business information in the paper on a weekly basis. Directory ads provide advertisers with the opportunity to call attention to their product or service at a time when the customer is actively looking and prepared to buy. When your Directory ad runs for 4 months you are eligible for a free 5” X 3.5” spotlight ad. Email a picture and text to Bridget Palmieri to get started.

Directory Rates
1-module ad 2-module ad 3-module ad
$33/week
$132 in a month
with 4 Thursdays
$165 in a month
with 5 Thursdays
1.615” w x 1.488” h
$48/week
$192 in a month
with 4 Thursdays
$240 in a month
with 5 Thursdays
1.615” w x 3.063” h
$68/week
$272 in a month
with 4 Thursdays
$340 in a month
with 5 Thursdays
1.615” w x 4.639” h
Directory Submission Form

Pre-printed Inserts

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Pre-Printed Inserts

When you run your pre-printed inserts in the MV Times, your message is delivered to every island postal customer, with the added benefit of its association with a familiar, trusted weekly publication.

$85/1,000

2016 MV Times Circulation
7-Jan 13,000 7-April 13,000 7-July 16,000 6-Oct 16,000
14-Jan 13,000 14-April 13,000 14-July 16,000 13-Oct 15,000
21-Jan 13,000 21-April 13,000 21-July 16,000 20-Oct 15,000
28-Jan 13,000 28-April 13,000 28-July 16,000 27-Oct 14,000
4-Feb 13,000 5-May 14,000 4-Aug 16,000 3-Nov 14,000
11-Feb 13,000 12-May 14,000 11-Aug 16,000 10-Nov 14,000
18-Feb 13,000 19-May 14,000 18-Aug 16,000 17-Nov 14,000
25-Feb 13,000 26-May 14,000 25-Aug 16,000 23-Nov 14,000
3-Mar 13,000 2-June 15,000 1-Sep 16,000 1-Dec 13,000
10-Mar 13,000 9-June 15,000 8-Sep 16,000 8-Dec 13,000
17-Mar 13,000 16-June 15,000 15-Sep 16,000 15-Dec 13,000
24-Mar 13,000 23-June 15,000 22-Sep 16,000 22-Dec 13,000
31-March 13,000 39-June 15,000 29-Sept 16,000 29-Dec 13,000

Community Reports

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Community Reports

Community Reports are an important way for island organizations and businesses to bring extensive information about themselves to our entire readership, print and web. Community not-for-profits can focus on programs and services, volunteers and staff, events and activities and community benefits. Businesses can provide extensive information, and get beyond branding and image. All Community Report sponsors have complete control over content; we help construct the reports, arrange printing and insertion into The Times, and help create special web products as well. Each Report is a custom project; we help you get the word out as a community service with a small service charge, and your final price varies with page counts and print formats. Call ad sales or Peter Oberfest, publisher, for more details.

Sections In-Paper

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Throughout the year the MV Times presents within the pages of the weekly paper multiple "special sections" with specific editorial themes. These fun and informative sections allow businesses a more targeted advertising opportunity to reach a specific audience. Special rates apply!

Summer Camps

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Summer camps are a huge part of the Vineyard experience for many kids, and the options are vast. This special section highlights your options and is a valuable tool for parents choosing the best camp experience for their kids. Pub Dates: April 7, April 21, May 5

Summer Camps Rates

55 Plus

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55+

A monthly newsletter of the local Councils on Aging and the MV Center for Living.  It includes travel information, veterans services updates, an lsland wide activities Calendar, Service programs and support group directory. Publishes the last Thursday of every month.

55 Plus Rates

Community Works

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Community Works

This monthly section runs in conjunction with 55 Plus and is dedicated to the great work of our Island non profits.  Non profit businesses are invited to publish their newsletters with us in this section at deep discounts, our way of helping non profits by helping them get their mission out in front of the entire community affordably. Publishes the last Thursday of every month.

Community Works Rates

Greening Martha

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Greening Martha

Focused on the Island's environmental movement. Includes stories on businesses, people, and how the Vineyard is tackling some of the larger environmental issues of the 21st Century.  A popular spot for “green” construction businesses, solar installers, and anyone in the business of being green! (12x, News)

Greening Martha Rates

Meet Your Merchant

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Meet Your Merchant

This special section tells the stories (ups, downs, and all-arounds!) of the hardworking people behind our favorite Island Businesses. (10x, Community)

Meet Your Merchant Rates

Special Publications

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In addition to the weekly newspaper, the MV Times produces ten specialty publications, each with its own focus and extended circulation. Some are distributed along with the MV Times, many are stocked at tourist hot spots like ferries and hotels, and all are great opportunities to broaden the reach of your message to residents and visitors alike.

Arts & Ideas

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Arts & Ideas

Our newest acquisition is a high end glossy magazine dedicated to arts and culture on Martha's Vineyard. This eye-catching publication showcases the work of artists and writers and features original essays, in-depth articles, book excerpts, humor and a comprehensive listing of upcoming art-related events.

Publication Date: 6/23

Arts & Ideas Rates
Size Price
Full page $2,250
1/2 page $1,500
1/4 page $1,000
  • Prepay: 10% Off
  • Non-profits: 10% Off

Call your ad rep for details.

The Guide

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The Guide

This classy, travel-sized booklet includes a calendar of high summer events with an advertising focus on galleries, artists, restaurants, hotels, retail shops & boutiques, real estate & rental agencies. Specialized distribution at high end establishments and hotels. Publication Dates: 6/18 & 7/23

The Guide Rates

The Local

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Home and Garden

This pull-out supplement is devoted to home improvements, interior design, garden tips, and the people and businesses of the Vineyard who can beautify and improve your property.  It's tucked into every MV Times five times a year as well as delivered to inns and hotels across the Island, on Steamship ferries and stocked at select stores.

Publication Dates: 3/17, 5/5, 6/30, 9/1, 12/22

The Local

Tax Guide

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Tax Guide

Our most anticipated and sought-after supplement, this once a year publication lists the property values for every Vineyard home.  It's delivered to every Island mailbox and is available free at the MV Times office year round. 

Publication Date: 7/28

Tax Guide Rates

Ag Fair

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Ag Fair

The Agricultural Fair is one of the biggest events of the Vineyard summer. This guide includes a map of the fairgrounds, the schedule of events (everyone needs to know when the dog show and the skillet toss happens!), a list of vendors, plus stories of the people and animals that make the fair so special.  Delivered to every Island mailbox on the first day of the Fair, and distributed all weekend at the Fairgrounds.

Publication Date: 8/18

Ag Fair Rates

Graduation

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Graduation

A significant event in our community-oriented Island, the high school graduation supplement showcases the names, faces and stories of graduating seniors, along with the speeches and photographs of the ceremony itself.  A great opportunity to show your support for our students.

Publication Date: 6/16

Graduation Rates

Holiday Giving

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Holiday Giving

This festive supplement celebrates the 'season of giving'. Learn about your neighbors' holiday traditions, get recipes and gifting ideas, and learn more about charitable events this season. In the MV Times' Thanksgiving issue, and stocked on ferries for 2 weeks.

Publication Date: 11/24

Holiday Giving Rates

Island Holidays

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Island Holidays

A follow up to Holiday Giving, this supplement is dedicated to the people and places that make the season bright. Plus, decorating and stocking stuffers ideas, and a comprehensive list of holiday events, including Christmas in Edgartown. Replaces Holiday Giving on the ferries.

Publication Date: 12/8

Island Holidays Rates

Vineyard Visitor

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Vineyard Visitor

Our comprehensive visitor's guide includes town maps, events listings, a restaurant directory, public transportation info and more, to help anyone make the most of a Vineyard vacation!  Conveniently located on Steamship ferries and terminals year round, and stocked at visitors centers, select stores, inns and hotels and rental agencies,  Vineyard Visitor is updated every week with our Calendar section, making it the most inclusive and up-to-date guide on the Island and the only one found on the boats.

Publication Dates: 5/5, 6/2, 7/7, 8/4, 9/1, 10/6 11/24

Vineyard Visitor Rates
Size B+W
2 module $200
4 module $400
6 module $600
1/4 page $1,500
1/2 page $2,000
Full page $2,500
  • Color: Add 30%

mvtimes.com

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mvtimes.com

On the web, mvtimes.com is the Island’s leading source for daily breaking news, top stories, and upcoming events — annually receiving +3M visits, +1M users, +8.4M page viewers. mvtimes.com is the most comprehensive website for daily news and event information, Martha’s Vineyard’s major conduit for residents, seasonal visitors and newcomers.