The Martha's Vineyard Times Media Kit

Weekly Print Paper

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Weekly Print Paper

The Martha's Vineyard Times is a 31 year old, independent weekly newspaper serving the Island of Martha's Vineyard, delivered to every postal customer on the Island, most hotels and inns, and sold at newsstands and select retail outlets across the Vineyard and in Woods Hole. With flexible color offerings, section cover positioning, and a wide range of special supplemental publications, advertisers have a wide range of options to reach our unique Vineyard audience.

On the web, mvtimes.com is the Island's leading source for daily breaking news, top stories and upcoming events - annually receiving +3M visits, +1M unique visitors, and 13M pageviews.

As advertising costs and choices continue to increase, The Times continues to provide advertisers with the most value for their dollars. No other publication or venue provides a more effective means of putting your message in front of Island visitors and seasonal and year round residents.

Weekly Display Ad Rates

Classifieds

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Classifieds

Classifieds - The Vineyard's most utilized classified section, both in print and online. Those looking for real estate, employment, employees, child care, and everything in between use the MV Times classifieds to reach the maximum amount of people on the island. Lost and found ads are free, as well as Bargain Box ads, a popular section for individuals listing items under $100 (some restrictions apply).

Submit online for discounted rates and to see your ad appear right away!

Classified Rates
WORDS 1 WEEK 2 WEEKS 3 WEEKS 4 WEEKS 10 WEEKS YEAR
1 to 20 $22 $40 $50 $57 $110 $520
-You Submit Online! $20 $36 $45 $51 $100 $470
21 to 35 $28 $50 $63 $73 $140 $665
-You Submit Online! $25 $45 $57 $66 $126 $600
36 to 50 $35 $63 $79 $91 $175 $850
-You Submit Online! $32 $57 $71 $82 $153 $765
Over 50 $.65/word $.59 $.50 $.45 $.33 $.30
-You Submit Online! $.60 $.53 $.45 $.40 $.30 $.27

Display Advertising

One Module: $70 2-15 Modules: $57/Module

Auto, Boat, Truck, Motorcycle Special

-Private Parties Only- $75 for 8 weeks and add a photo for free. Up to 30 words. You provide the photo.

Free Lost and Found

Lost and found ads run for four weeks. There is a 20 word limit.

Free Bargain Box

Deadline - 3 pm on Monday
No charge for bargain box ads, but restrictions apply: Ads are limited to noncommercial customers (businesses may list free items); there is a maximum of 20 words; all items must be priced individually; no item can exceed $100; one ad per household; ads expire after two weeks. Listings for flowers, garden plants, firewood or manure must be free. No listings for animals.

Legals

$.55/word
You Submit Online! $.35/word


Add a photo $12/week
Add a border $5/week

NO REFUNDS - CONTRACT PRICES
STOP AD ANYTIME - CONTRACT RATE STILL APPLIES
(Example: Select 10 Weeks - pay for 10 weeks, cancel before 10 weeks - contract rate of 10 weeks applies)

Directories

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Directories

The MV Times Business and Health & Fitness Directory ads are an affordable advertising choice for those who want their business information in the paper on a weekly basis. Directory ads provide advertisers with the opportunity to call attention to their product or service at a time when the customer is actively looking and prepared to buy. When your Directory ad runs for 4 months you are eligible for a free 5” X 3.5” spotlight ad. Email a picture and text to your ad rep to get started. All Directory advertisers also receive a free web directory on mvtimes.com.

Directory Rates
1-module ad 2-module ad 3-module ad
$30/week
$120 in a month w/ 4 Thursdays
$150 in a month w/ 5 Thursdays
1.615” w x 1.488” h
$45/week
$180 in a month with 4 Thursdays
$225 in a month with 5 Thursdays
1.615” w x 3.063” h
$65/week
$260 in a month with 4 Thursdays
$325 in a month with 5 Thursdays
1.615” w x 4.639” h
Directory Submission Form

Pre-printed Inserts

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Pre-Printed Inserts

When you run your pre-printed inserts in the MV Times, your message is delivered to every island postal customer, with the added benefit of its association with a familiar, trusted weekly publication.

$85/1,000

2014 MV Times Circulation
2-Jan 13,000 3-April 14,000 3-July 17,000 2-Oct 15,000
9-Jan 13,000 10-April 14,000 10-July 17,000 9-Oct 15,000
16-Jan 13,000 17-April 14,000 17-July 17,000 16-Oct 15,000
23-Jan 13,000 24-April 14,000 24-July 17,000 23-Oct 14,000
30-Jan 13,000 1-May 14,000 31-July 17,000 30-Oct 14,000
6-Feb 13,000 8-May 14,000 7-Aug 17,000 6-Nov 14,000
13-Feb 13,000 15-May 14,000 14-Aug 17,000 13-Nov 14,000
20-Feb 13,000 22-May 15,000 21-Aug 17,000 20-Nov 14,000
27-Feb 13,000 29-May 15,000 28-Aug 17,000 26-Nov 14,000
6-Mar 13,000 5-June 16,000 4-Sep 16,000 4-Dec 13,000
13-Mar 13,000 12-June 16,000 11-Sep 16,000 11-Dec 13,000
20-Mar 13,000 19-June 16,000 18-Sep 16,000 18-Dec 13,000
27-Mar 13,000 26-June 16,000 25-Sep 16,000 25-Dec 13,000

Community Reports

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Community Reports

Community Reports are an important way for island organizations and businesses to bring extensive information about themselves to our entire readership, print and web. Community not-for-profits can focus on programs and services, volunteers and staff, events and activities and community benefits. Businesses can provide extensive information, and get beyond branding and image. All Community Report sponsors have complete control over content; we help construct the reports, arrange printing and insertion into The Times, and help create special web products as well. Each Report is a custom project; we help you get the word out as a community service with a small service charge, and your final price varies with page counts and print formats. Call ad sales or Peter Oberfest, publisher, for more details.

Sections In-Paper

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Throughout the year the MV Times presents within the pages of the weekly paper multiple "special sections" with specific editorial themes. These fun and informative sections allow businesses a more targeted advertising opportunity to reach a specific audience. Special rates apply!

Home Grown

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Celebrations

A special section dedicated to local farming & food production, and everyone in our Island community working to bring local food to our tables.  Three are found in the Community Section of the Times and one of them appears in the Ag Fair supplement. (4x, Community)

Home Grown Rates

Back to School

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A brand new section, for parents (and kids!) with tips and stories to help ease into the new school year, including where to shop local for back to school clothes and items. (1x, Community)

Back to School Rates

Off The Rock

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Off The Rock

Heading ‘off-Island' is something we all have to do at some time or another, and this brand new section, will help those who rarely venture off the rock find the best ways to travel to and from the Island. (2x, Community)

Off The Rock Rates

Celebrations

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Celebrations

Weddings aren't the only celebrations highlighted in this section - this is an Island guide to parties of all kinds!  A great reference for planning anything from a 4-year olds birthday, to backyard BBQs and bar mitzvahs! (4x, Calendar)

Celebrations Rates

Health & Fitness

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Health & Fitness

Nutrition, exercise, and the Island businesses that help keep us healthy are the focus of this special section. (4x, Community)

Health & Fitness Rates

Summer Camps

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Summer camps are a huge part of the Vineyard experience for many kids, and the options are vast.  This special section highlights your options and is a valuable tool for parents choosing the best camp experience for their kids. (3x, Community)

Summer Camps Rates

All About Pets

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All About Pets

Ours is an Island of animal lovers, and this popular new section brings our beloved pets to the forefront, with photo essays, advice and island resources for pet owners. (4x, Community)

All About Pets Rates

Meet Your Merchant

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Meet Your Merchant

This long-running section puts the focus squarely on your personal business story. Great for new businesses wanting to introduce themselves to the Island Community, celebrating a business anniversary, or for established business owners who want to reach out to their customers on a more personal level. You can write your own story, or we can help! (4x, Community)

Meet Your Merchant Rates
Size B+W Color
6 mods $307 $399
1/4 Page $494 $642
1/2 Page $800 $1,040
Full Page $1,350 $1,755
  • Placement: Add 15%
  • Prepay: 10%
  • Off Non-profits: 10% Off

55 Plus

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55+

A monthly newsletter of the local Councils on Aging and the MV Center for Living.  It includes travel information, veterans services updates, an lsland wide activities Calendar, Service programs and support group directory.  (12x, Community)

55 Plus Rates

Community Works

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Community Works

This monthly section runs in conjunction with 55 Plus and is dedicated to the great work of our Island non profits.  Non profit businesses are invited to publish their newsletters with us in this section at deep discounts, our way of helping non profits by helping them get their mission out in front of the entire community affordably. (12x, Community)

Community Works Rates

Greening Martha

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Greening Martha

Focused on the Island's environmental movement. Includes stories on businesses, people, and how the Vineyard is tackling some of the larger environmental issues of the 21st Century.  A popular spot for “green” construction businesses, solar installers, and anyone in the business of being green! (12x, News)

Greening Martha Rates

In Business

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In Business

This monthly page focuses on business, real estate, and financial trends affecting the Island.  (12x, News)

In Business Rates

Special Publications

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In addition to the weekly newspaper, the MV Times produces ten specialty publications, each with its own focus and extended circulation. Some are distributed along with the MV Times, many are stocked at tourist hot spots like ferries and hotels, and all are great opportunities to broaden the reach of your message to residents and visitors alike.

Arts & Ideas

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Arts & Ideas

Our newest acquisition is a high end glossy magazine dedicated to arts and culture on Martha's Vineyard. This eye-catching publication showcases the work of artists and writers and features original essays, in-depth articles, book excerpts, humor and a comprehensive listing of upcoming art-related events.

Publication Dates: 6/16, 7/21, 8/25

Arts & Ideas Rates
Size Price
Full page $2,000
1/2 Page $1,500
1/4 page $800
1/8 page $475
  • Prepay: 10% Off
  • Non-profits: 10% Off

Advertise in the June & July A&I publications, and the August publication is free.

Advertise in both A&I and THE GUIDE and receive up to 25% off both publications.

Call your ad rep for details.

The Guide

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The Guide

This classy, travel-sized booklet includes a calendar of high summer events with an advertising focus on galleries, artists, restaurants, hotels, retail shops & boutiques, real estate & rental agencies. Specialized distribution at high end establishments and hotels.

The Guide Rates

Home and Garden

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Home and Garden

This pull-out supplement is devoted to home improvements, interior design, garden tips, and the people and businesses of the Vineyard who can beautify and improve your property.  It's tucked into every MV Times four times a year as well as delivered to inns and hotels across the Island, on Steamship ferries and stocked at select stores.

Publication Dates: 4/17, 6/26, 8/28, 10/2

Home and Garden Rates

Tax Guide

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Tax Guide

Our most anticipated and sought-after supplement, this once a year publication lists the property values for every Vineyard home.  It's delivered to every Island mailbox and is available for sale at the MV Times office year round. 

Publication Date: 7/24

Tax Guide Rates

Ag Fair

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Ag Fair

The  Agricultural Fair is one of the biggest events of the Vineyard summer. This guide includes a map of the fairgrounds, the schedule of events (everyone needs to know when the dog show and the skillet toss happens!), a list of vendors, plus stories of the people and animals that make the fair so special.  Delivered to every Island mailbox on the first day of the Fair, and distributed all weekend at the Fairgrounds.

Publication Date: 8/14

Ag Fair Rates

Graduation

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Graduation

A significant event in our community-oriented Island, the high school graduation supplement showcases the names, faces and stories of graduating seniors, along with the speeches and photographs of the ceremony itself.  A great opportunity to show your support for our students.

Publication Date: 6/12

Graduation Rates

Holiday Giving

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Holiday Giving

This festive supplement celebrates the 'season of giving'. Learn about your neighbors' holiday traditions, get recipes and gifting ideas, and learn more about charitable events this season. In the MV Times' Thanksgiving issue, and stocked on ferries for 3 weeks.

Publication Date: 11/27

Holiday Giving Rates

Island Holidays

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Island Holidays

A follow up to Holiday Giving, this supplement is dedicated to the people and places that make the season bright. Plus, decorating and stocking stuffers ideas, and a comprehensive list of holiday events, including Christmas in Edgartown. Replaces Holiday Giving on the ferries.

Publication Date: 12/11

Island Holidays Rates

Vineyard Visitor

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Vineyard Visitor

Our comprehensive visitor's guide includes town maps, events listings, a restaurant directory, public transportation info and more, to help anyone make the most of a Vineyard vacation!  Conviently located on Steamship ferries and terminals year round, and stocked at visitors centers, select stores, inns and hotels and rental agencies,  Vineyard Visitor is updated every week with our Calendar section, making it the most inclusive and up-to-date guide on the Island and the only one found on the boats.

Publication Dates: 5/1, 6/5, 7/3, 8/7, 9/4, 10/2

Vineyard Visitor Rates
Size B+W
2 module $600
4 module $1,000
6 module $1,500
1/4 page $1,700
1/2 page $2,000
Full page $2,500
  • Color: Add 30%

mvtimes.com

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mvtimes.com

On the web, mvtimes.com is the Island's leading source for daily breaking news, top stories and upcoming events - annually receiving +3.3M visits, +1.1M unique visitors, and has grown at a +20% rate for 5 years in a row.