Advertising 2008 - Ad Sizes
The Times employs a modular system for display advertising. Each printed page comprises 60 modules. Combine modules, as you choose, to build your message economically and with impact.
ROP - RUN OF PAPER MODULAR AD DIMENSIONS
Modules Wide
1 module - 1.615"
2 modules - 3.337"
3 modules - 5.061"
4 modules - 6.784"
5 modules - 8.507"
6 modules - 10.225"
Modules High
1 module - 1.488"
2 modules - 3.063"
3 modules - 4.639"
4 modules - 6.215"
5 modules - 7.791"
6 modules - 9.367"
7 modules - 10.94"
8 modules - 12.52"
9 modules - 14.095"
10 modules - 15.67"
1 module - 1.615"
2 modules - 3.337"
3 modules - 5.061"
4 modules - 6.784"
5 modules - 8.507"
6 modules - 10.225"
Modules High
1 module - 1.488"
2 modules - 3.063"
3 modules - 4.639"
4 modules - 6.215"
5 modules - 7.791"
6 modules - 9.367"
7 modules - 10.94"
8 modules - 12.52"
9 modules - 14.095"
10 modules - 15.67"
SPECIAL PUBLICATIONS MODULAR AD DIMENSIONS
Supplement Ad Sizes
Eighth Page - 8P - 5.061"W x 3.845"H
Quarter Page-Horizontal - QP-H - 10.225"W x 3.845"H
Quarter Page-Vertical - QP-V - 5.061"W x 7.791"H
Half Page-Horizontal - HP-H - 10.225"W x 7.791"H
Half Page-Vertical - HP-V - 5.061"W x 15.67"H
Full Page - FP - 10.225"W x 15.67"H
