Lower prices, more healthy products at Stop and Shop

Waste from Island Stop & Shops will contribute to a green energy initiative. – Michelle Gross

Stop and Shop has announced a price reduction on thousands of items storewide, in part of their “My Stop and Shop” commitment to make grocery shopping more affordable and convenient for customers, especially for healthy foods.

According to a press release from Stop and Shop’s New England’s division, Stop and Shop’s lower-priced items are highlighted in the weekly circular and also in stores on new “Low Everyday Price” signage. Customers can see the savings on blue shelf tags, where they can compare an item’s old price with its new price.

These price reductions are part of the company’s business strategy to invest in price, quality, and service. This strategy is being supported by a new branding effort under the tagline “My Stop and Shop helps me save money, save time, and eat well.”

The company has also expanded its line of healthful Nature’s Promise products, which range from handcrafted artisan breads and fresh meats to healthy snacks and yogurt.