Former MTV executives purchase Plum TV


LXTV co-founders Joseph Varet and Morgan Hertzan announced an agreement to purchase Plum TV, a lifestyle network that targeted viewers in upscale resort communities that included Martha’s Vineyard.

Plum TV Martha’s Vineyard began broadcast operations in the summer of 2004, with ambitious plans to highlight the Island lifestyle. It was one of a chain of private stations established by Tom Scott, a cofounder of Nantucket Nectars. In September, the Vineyard station was abruptly closed.

The purchase of Plum follows a bankruptcy auction in the Southern District of New York, according to a press release. The new ownership group will continue the network’s programming focus on home, travel, food, and wellness.

In addition to the Vineyard, Plum TV is currently distributed on cable television systems in Miami, Aspen, Vail, Telluride, the Hamptons, Sun Valley and Nantucket at, and on Plum TV’s video on demand iPhone app.

Morgan Hertzan and Joseph Varet, former MTV executives, co-founded LXTV, which produces and distributes lifestyle entertainment television, online video and out-of-home programming. LXTV was acquired in January 2008 by the NBC-owned TV stations division of NBCUniversal.