Incentives offered for 2022 Beach Road Weekend

Adam Epstein has been preparing the former Santander Bank in Vineyard Haven as a pop-up shop for Beach Road Weekend. — Brian Dowd

With a three-day music festival just days away, Beach Road Weekend is already talking about what’s in the works for 2022, according to a press release.

The 2022 festival is planned for August 26-28 in Vineyard Haven, and the lineup is being released this Thursday, Adam Epstein, promoter and founder of the event, told The Times. He said the festival will feature 30 bands, and 23 of them have already signed on the dotted line. Epstein declined to offer any hints about the musical acts.

“This is the hardest secret I’ve ever had to keep,” Epstein told The Times. The lineup for next year is “all over the map; great common thread of authentic musicians,” he said. 

Meanwhile, Epstein said Beach Road Weekend, through the Friends of the MV Concert Series, is offering an incentive to early ticket buyers through the Main Street Partnership. “The Main Street program, which extends to businesses beyond Main Street proper, rewards customers of Vineyard Haven businesses with exclusive access to a limited number of $99 three-day weekend passes for the 2022 iteration of the festival,” a press release states.

The sale of those passes will begin at 12 noon on Sunday, July 25, at a pop-up shop at the former Santander Bank Building at 75 Main St. Epstein was busy at the shop on Monday, getting it ready for the upcoming weekend.

General admission three-day passes will start at $175, but if people show a receipt from a participating Vineyard Haven business of $30 or more, they will be eligible to purchase one of 1,000 three-day passes for $99. Vineyard Haven businesses can sign up for the program by contacting Esptein at, the release states.
“Vineyard Haven welcomed us with open arms in 2019 as thousands of music lovers flooded the Island to see John Fogerty, Phil Lesh and Friends, Grace Potter, Dispatch, and nearly two dozen other bands,” Epstein said in the release. “Now we want to say thank you to everyone who has supported us in the past, as we get ready for what will be the biggest weekend of music in Martha’s Vineyard history.”

Beach Road Weekend “350” will feature legendary jam band moe. and Grammy winners Tedeschi Trucks live Friday, July 23, through Sunday, July 25. A limited number of tickets are still available for the socially distanced shows. All tickets are on sale now at

Tickets and hotel packages will be available July 25 at Beach Road Weekend’s pop-up store in Vineyard Haven.

Beach Road Weekend “350” is sponsored in part by Martha’s Vineyard Bank, New Belgium Brewing Co., Fishers Island Lemonade, Tito’s Handmade Vodka, and Xfinity, the release states.