New smoothie spot on Martha’s Vineyard

Blissed-Out co-owner Jen Oliver serves up a smoothie on opening day, May 13. — Photo by Ralph Stewart

Even when they’re elbow deep in Swiss chard and lemons, the owners of the new Blissed-Out Organic Juice and Smoothie Bar are welcoming. Husband and wife team Fred Natusch and Jen Oliver recently introduced their new venture on Main Street in Vineyard Haven, just in time for the summer rush, with an opening party on Friday, May 13.

Mr. Natusch and Ms. Oliver had been fantasizing about expanding their gift shop, Imagine, located on Union Street in Vineyard Haven, for several years. One night last fall, during the family’s evening stroll to the library, they saw the “For Rent” sign at 65 Main Street (formerly Vineyard Gourmet and most recently Krista’s Gourmet), looked at one another and thought, “juice bar.”

Once the space was theirs, they got to work researching organic produce and juicing. “We want to support organic farming and as much local organic farming as possible,” Mr. Natusch says.

Research led them to raw food guru, David Wolfe, who is known for his ebullient mantra, “Have the best day ever,” and his wealth of information on raw foods, super foods and super herbs.

The menu is staggering, with options for many palettes, from the simple watermelon juice on ice, or a twist on a classic, lemonade with agave and minerals. Then there are the more adventurous such as Avocado Bliss with avocado, coconut, bliss-nut milk, mesquite, maca, vanilla, agave, and Himalayan sea salt. House specialties include the Love Bug with strawberry, watermelon, lime, agave, and minerals. For a quick pick-me-up, Blissed-Out offers one and two ounce shots like the Lemon Ginger or locally grown wheatgrass, which is loaded with minerals, vitamins, enzymes, and amino acids.

The boldly titled Best Smoothie Ever is a conglomeration of all things healthy: spinach, chard, fennel, cucumber, celery, sunflower sprouts, parsley, cilantro, lemon, pear, apple, ginger, garlic, a dash of cayenne, and Himalayan sea salt.

With any of these juices and smoothies, you can “bliss it out” with add-ins like bee pollen, spirulina, flax, Goji berries, probiotics, blue-green algae, etc.

Also, while you wait for your drink, check out raw food desserts and snacks such as kale chips and trail mixes, and the small downstairs gift shop with soaps, candles, cards and handmade jewelry.

Mr. Natusch doesn’t think you have to be a purist to enjoy the benefits of raw and organic juice. “Just make it a little part of your diet,” he suggests, “and you’ll see stress levels go down and immunity go up. Everyone can use more of that.”

Blissed-Out is open Sunday through Thursday, 8 am to 6 pm and Friday and Saturday, 8 am to 9 pm. You can also check them out at