Target and Vineyard Vines announce limited-edition collaboration

Target and Vineyard Vines announce a limited-edition collaboration. — Photo by Louisa Hufstader

Target Corp. and Vineyard Vines announce a limited-edition collaboration. According to a press release, the collection includes more than 300 unique items spanning home and outdoor goods, pets, as well as apparel, accessories, and swimwear for the entire family. A number of items in the collection are a first for the Vineyard Vines brand, including many of the home and outdoor goods, such as tableware and games. Ranging in price from $2 to $120, with most items under $35, the collection is designed to celebrate the ultimate summer gathering, where everyone’s invited.

“Vineyard Vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “We worked closely with the Vineyard Vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

“Our partnership with Target allows us to share our brand with more people than ever before,” said Ian Murray, CEO and co-founder of Vineyard Vines. Shep Murray, CEO and co-founder of Vineyard Vines, added, “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism, and innovation. We look forward to testing out new product categories, and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”

More information about Vineyard Vines for Target is available on abullseyeview.com.