Partners HealthCare rebrands to Mass General Brigham

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Martha's Vineyard Hospital is monitoring the coronavirus outbreak. - File photo

After 25 years as Partners HealthCare, the state’s largest hospital system is changing its name to Mass General Brigham.

Rebranding efforts began one year ago, according to a press release from the Partners website. Partners is the parent company of Martha’s Vineyard Hospital.

“Our patients are at the center of all we do. The overall aim of our strategy and new name is to create the premier integrated healthcare system of the future, built on the strong reputations of our academic medical centers,” Anne Klibanski, M.D., president and CEO of Partners HealthCare, said in a press release. “We will increasingly work as a single healthcare system that delivers excellence across the full spectrum of healthcare, and is enabled by the strength of research, innovation, new technologies, our valued employees, and work we do in communities — work that will impact health worldwide.”

The name comes from the system’s two founding academic medical centers, Massachusetts General Hospital and Brigham and Women’s Hospital. The name change was unanimously approved by board members Tuesday night and announced Wednesday.

“Based on feedback from patients and employees and extensive market research, Partners will begin the work to transition to Mass General Brigham,” the release states.

Partners also owns Nantucket Cottage Hospital.

While there’s a change at the top, there won’t be any change locally. “It has absolutely no discernible impact on us,” Martha’s Vineyard Hospital CEO Denise Schepici told The Times. “The same care will be given. Our great care and our mission will be seamless to the public.”