Looks like Wally the Green Monster could soon be wearing Vineyard Vines brand, just in time for home opener on Thursday. The Martha’s Vineyard clothing line has partnered with the Red Sox and Fenway Park, according to a press release.
Vineyard Vines will release exclusive products during the 2018 season, and will act as the official style of the Red Sox and the park. The Sox-related products will be available online and at Vineyard Vines retail outlets.
A Vineyard Vines sign will be on display on the third base line near the Green Monster.
“Baseball is a treasured American pastime, and the Boston Red Sox and Fenway Park are an iconic institution in the sport. As a proud New England brand, we couldn’t be more excited to partner with one of New England’s favorite teams and further enhance our involvement in the Boston community,” said Ian Murray, Vineyard Vines CEO and co-founder.
The collaboration will be celebrated on Thursday, April 26, at the brand’s newly renovated store at Boston’s Prudential Center.