Defense of ad campaign doesn’t make sense


To the Editor:

Today I attended the meeting that the Steamship Authority had at the Martha’s Vineyard Museum about their mission statement. While the comments were wide-ranging, our representative Marc Hanover was there, and it was both startling and eye-opening to hear what he had to say. I will draw attention to two comments, the first, that the SSA’s vaunted advertising budget of over $1 million, with the considered tagline of “lowest fares to the Islands,” has apparently convinced him it only applies to or is directed to day-trippers and walk-on passengers. I’m not sure why he feels like such an advertisement is directed toward those passengers when there is nothing specific in the ads that indicate that; it seems bizarre that he would support such unclear advertising copy. Does anyone really think that those ads only apply to walk-on passengers? Ridiculous. Is that how they are defending $1 million in expenditures that could go toward productive administrative positions? I would have to imagine that at least a handful of vacationers who took their car over were enticed to be sarcastic about it.

Mr. Hanover also flat-out stated that the problem that we find that is drawing so many visitors to the Island had to do with building more houses. Give us break, sir. We are not idiots. Is that what they are telling you on the SSA board, or is that what you are telling them? Because I think it’s safe to say that the 100 or 200 more houses that are built here over the course of a year are not drawing an extra 1,000 or 2,000 cars or an extra however many thousand day-trippers.

Mr. Hanover seems to have his own brand of mathematics. We need a voice that protects us. He has bought into what the board is telling him to think, but it’s not too late. He still lives here, and maybe the common sense that brought him to the Island will prevail. The legacy we leave behind is permanent.

Dean Rosenthal


  1. It stuns me sometimes, although not sure why….. that people actually want to go the vineyard to A. Long vacation or B. For a day trip. If all the Visitors ever did was read posts or articles from the times or god forbid Facebook, they would run the other way and not want to visit. There are a small handful of very loud very obnoxious islanders that are hell bent at making the rest of us look stuck up, and frankly very much like them. If you don’t like visitors or for that matter people, go be a hermit on another island

      • Nothing personal, but my letter is not about tourists at all — it is about our representation on the board of the SSA. But let me explain something: most people who live here think this island is overcrowded in the summer, you can find surveys in the Gazette that address this among residents. Our infrastructure was not meant for thousands of cars, nor is our hospital meant to serve so many for emergency care, and our police are stretched thin. If it were your community, how would you see it? Yes, Martha’s Vineyard in the summertime is a tourist island. People who come to visit and can afford it and enjoy it are more than welcome to come. This letter is about the representation on the SSA board for Martha’s Vineyard.

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