New reality show sets sights on Vineyard

OLYMPUS DIGITAL CAMERA — File Photo by Ralph Stewart

This month, a Hollywood production company, John Doe Media, placed a casting call on Craigslist for “The Vineyard Project,” a reality TV show that plans to feature the successful black community in Oak Bluffs by focusing on one African-American family and its social circle.

“The Vineyard Project” advertisement says it all.

“We are searching America’s most exclusive neighborhoods and communities to find amazing singles, couples, families, circles of friends, who are beautiful both inside and out but not mutually exclusive, confident, affluent, heartthrobs, heroes, and coveted associates, wealthy, powerful and the soon to be powerful; all to become the next national television obsession,” said John Doe Media in its Craigslist casting call.

Filming of eight, hour-long episodes is planned to begin this summer for a fall or spring release.

John Doe Media producers could not be reached for comment and the company’s publicly listed number was not in service.

Potential cast members are instructed to submit a short bio, family history, social circle description, and contact information in an email to executive producer Darren Toon at

“Casting is limited to U.S. residents who either regularly summer or are planning their first summer in Martha’s Vineyard in 2014. Any age and ethnicity may apply,” the announcement said.