Martha’s Vineyard Hospital finishes exterior rebranding 

There is a new sign at Martha's Vineyard Hospital. — Eunki Seonwoo

Martha’s Vineyard Hospital is sporting a new look with the installation of a sign prominently displaying the Mass General Brigham name. 

The new sign was installed on Friday, and is a part of a rebranding effort by the Boston-based hospital network, according to Martha’s Vineyard Hospital President Denise Schepici. 

“The signs reflect the strength of the system’s founding hospitals, and the quality of care we can provide our Island community,” she said. 

Schepici told The Times that the new sign was the last of any exterior changes, and said Martha’s Vineyard Hospital’s healthcare services “continue to evolve” thanks to its partnership with Mass General Brigham, including additions of “advanced cardiac diagnostics, expanded dermatology coverage, and centralized bed placement services for better behavioral health crisis management.”

“We are proud to be a part of the Mass General Brigham system, and what it means for the care and treatment of our patients,” Schepici said. “The Island community gets the close-knit, community hospital they’ve come to expect, and benefits from everything that Mass General Brigham has to offer, ensuring the right care at the right place at the right time.”

Schepici said the hospital has received “very few comments” regarding the sign change since the rebranding was reported in the fall.


  1. It would be helpful if the new “Brand” brings a higher standard of care & basic day to day operations which are in sorry shape.

  2. A diagnostic clue from this hospital acting in concert with Mass General in Boston saved my life. As far as I’m concerned, they can call it whatever the hell they want.

  3. Martha’s Vineyard Hospital lettering should be bigger and first.
    Had no idea about the voting mentioned in first comments.

  4. I’m with Chip…with the excellence in care, wonderful health care professionals and offering access to one of the finest hospitals in the world they can call it whatever they want. What counts is what’s inside the building, not the sign.

  5. I agree with Susan and Chip. The care I have received from the professionals at the hospital have been first class — always. I have never had a bad experience at the hospital. So — call it whatever!

  6. I agree! It’s what is inside that counts the most!
    I can only speak for myself, however, I have been treated like a VIP with every visit for a variety of services.

  7. Now if only Martha’s Vineyard Hospital would accept insurance payment from Mass General Brigham Health Plan. Or is MVH a part of Mass General Brigham in name only?

  8. agree the hospital has saved me more than once great care we should all be thankful its there

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